There’s plenty about Topps Group that might surprise you. Like the scale of our Support Office in Leicester. We have Finance, Marketing, Buying, Central Operations, HR, Property, Customer Service and IT all under one roof. Tight-knit teams of talented people working together and working hard to get things done and drive results. But then, would you expect anything less from an ambitious, dynamic, market-leading, multi-million-pound retail business? After delivering our 20% market share goal of “one in five” in 2023, we have launched our new goal – Mission 365 – targeting £365 million of sales.
The Marketing Manager plays a lead role in the continual development of our world class experience for our customers. Responsible for managing, executing, and optimising marketing strategies to drive brand awareness, customer engagement, and revenue growth. This role takes ownership for all digital channels, ensuring campaigns are data-driven, innovative, and aligned with business objectives and adapting plans to suit the needs of the business where appropriate.
CUSTOMER / STRATEGY / PLAN
- Manage and implement the digital marketing strategy across all channels (SEO, PPC, social media, email, content).
- Align initiatives with overall marketing and business goals.
- Plan and execute multi-channel campaigns to drive traffic, conversions, and engagement
- Channel management - Own and manage social media presence
- Monitor KPIs including traffic and conversation rates
- Prepare regular reports and provide insights for continuous improvement
- Optimise campaigns based on performance data and analytics
- Identify opportunities for continuous improvement
PEOPLE / LEADERSHIP
- Collaborate with cross-functional teams, guiding internal experts to bring brand initiatives to life
- Agency/Supplier relationship management by working closely with our external agencies and suppliers to ensure they deliver first class creative solutions on time and in full
- Support a culture of openness and shared ownership
FINANCIAL / COMMERCIALS
- Ensuring the delivery of initiatives to specified deadlines and budget.
- Provide input into yearly budget planning
- Prioritise initiatives that deliver strategic impact
ESSENTIAL
- Strong knowledge of digital marketing channels and best practices.
- Expertise in SEO, PPC, social media, email marketing, and content strategy.
- Analytical mindset with proficiency in data-driven decision-making.
- Excellent communication and project management skills.
- Ability to lead and influence cross-functional teams.
- Strong commercial awareness and technically minded
Diversity, Equity and Inclusion
At Topps Group we believe that diversity isn’t just a box to tick. We are committed to creating an authentic ‘One Topps’ culture, where our colleagues feel included and supported regardless of who they are or where they are from
We actively welcome applications from individuals of all races, ethnicities, genders, sexual orientations, abilities, ages, religions, and socio-economic backgrounds. If you need any adjustments during the recruitment process, just let us know—we’re here to support you.
Join us in shaping a culture where inclusion is more than a policy—it’s a daily practice.